Data Protection
The ad777 handles your personal data responsibly and transparently, in accordance with the General Data Protection Law (LGPD – Law No. 13,709/2018). Please read this document to understand exactly what data we collect, what it is used for, and what your rights as a data subject are.
Our Commitments
Six principles that guide how your personal data is handled at ad777 — before reading the full policy, check the summary.
The ad777 does not sell, rent, or transfer your personal data to third parties for commercial purposes. Your data is used exclusively to operate your account, process transactions, and fulfill legal obligations — nothing more.
The operation of the ad777 strictly complies with the General Data Protection Law (Lei nº 13.709/2018). You have the right to access, correct, port, and request deletion of your data at any time, without bureaucratic hurdles.
All communications between your device and the ad777 use TLS encryption. Financial data — including Pix, credit card, and boleto information — is processed in a secure environment and never stored in plain text.
The ad777 collects only the data strictly necessary for each purpose. No data is collected "just in case" or without a defined objective. Every piece of information requested has a clear reason, explained in this policy.
If the ad777 need to use your data for a new purpose not covered by this policy, you will be notified in advance and given the opportunity to accept or decline before that new processing begins.
You decide what the ad777 may or may not do with your communication data. Contact preferences can be updated at any time from your account dashboard. Opting out of promotional communications is immediate and hassle-free.
This Privacy Policy applies to all users of the ad777 (ad777.cash), including unregistered visitors, registered users, and former users whose data is still within the legal retention period. By using the platform, you confirm that you have read and understood this document.
The operator responsible for processing your personal data is the company that manages the platform ad777, registered in Brazil under CNPJ XX.XXX.XXX/0001-XX, headquartered in Brazil. For the purposes of the LGPD, the ad777 is the controller of personal data collected on the ad777.cash website and across all support channels linked to the platform.
Any technical partners that process data on behalf of the ad777 — such as payment processors, cloud providers, and gaming technology vendors — act as processors, bound by data processing agreements with LGPD compliance clauses. These partners are not permitted to use your data for their own purposes.
For questions about how your data is handled, you can contact our Data Protection Officer (DPO) at privacidade@ad777.cash or via the 24-hour live chat on the website.
The ad777 collects different categories of data depending on how you interact with the platform. All categories of personal data we may collect are described below:
When you create an account on the ad777, we collect:
This data is required to create your account, verify your identity, and fulfill regulatory customer identification obligations (KYC).
To process withdrawals and in situations required by regulation, we may request copies of identity documents (RG, CNH, or passport) and proof of address. These documents are stored with encryption and used exclusively for verification purposes — never for any other commercial purpose.
When you make deposits or withdrawals, we collect transaction details, including the payment method used (Pix, boleto, card, PicPay, Mercado Pago, TED), amount, date and time. Full credit/debit card details are processed directly by certified payment gateways — the ad777 does not store full card numbers on its servers.
We automatically record data about how you use the ad777, including:
When you contact the ad777 — via live chat, email, or any other channel —, we record the content of those communications for quality assurance and dispute resolution purposes. Support conversations are retained for 24 months.
The ad777 uses the personal data collected exclusively for the following purposes:
The ad777 does not use your data to make automated decisions with significant legal effects without human oversight. Automated risk analyses (such as fraud detection) are always reviewed by a person before any action is taken on your account.
All personal data processing by the ad777 is grounded in a legal basis established by the LGPD. Below is a mapping of the main purposes and their respective legal bases:
| Purpose of Processing | Legal Basis (LGPD) |
|---|---|
| Account creation and management | Contract performance (Art. 7, V) — required to provide the requested service |
| Payment processing | Contract performance (Art. 7, V) — required to process deposits and withdrawals |
| KYC Verification / Fraud Prevention | Compliance with a legal obligation (Art. 7, II) — regulatory requirement of the sector |
| Transactional communications | Contract performance (Art. 7, V) and legitimate interest (Art. 7, IX) |
| Promotional communications | Data subject consent (Art. 7, I) — revocable at any time |
| Platform personalization | Legitimate interest (Art. 7, IX) — improving user experience |
| Responsible Gambling | Legitimate interest (Art. 7, IX) and compliance with a legal obligation (Art. 7, II) |
| Compliance with court orders | Compliance with a legal obligation (Art. 7º, II) |
The ad777 does not sell or share your personal data with third parties for their own commercial purposes. Data sharing only occurs in the following situations, each with a defined and proportionate purpose:
Service providers that process data on behalf of the ad777 to operate the platform, including: cloud hosting providers (data servers); payment gateways to process transactions via Pix, boleto, credit card, PicPay, and Mercado Pago; gaming technology providers (live casino, poker, slots); identity verification services (KYC); and fraud detection tools. All these partners are bound by contracts containing data protection clauses compliant with the LGPD and may not use your data for their own purposes.
The ad777 may share personal data with governmental, regulatory, or judicial authorities when required by law, court order, formal subpoena, or regulatory obligation within the betting industry. In such cases, we share only the data strictly necessary to fulfill the requirement.
In compliance with anti-money laundering legislation (Law No. 9,613/1998) and betting industry regulations, the ad777 may report suspicious transactions to the Financial Activities Control Council (COAF) as required by law, without prior notice to the user.
Any third party that receives personal data from the ad777 is contractually required to handle this information with the same level of protection demanded by this policy and the LGPD. The ad777 conducts privacy due diligence on its partners before any engagement.
The ad777 uses cookies and similar technologies to ensure the platform functions correctly, improve the user experience, and — with your consent — personalize content and measure platform performance.
You can manage your cookie preferences at any time through the account settings panel or your browser settings. Disabling essential cookies may affect critical platform functionality, such as the login process and live bet registration.
The personal data of users of the ad777 are stored on secure servers located in Brazil or in jurisdictions with a level of protection equivalent to the LGPD. We apply the following technical and organizational measures to protect your data:
No security system is 100% breach-proof. In the event of a security incident that puts your data at risk, the ad777 will notify the National Data Protection Authority (ANPD) and affected users within the minimum timeframe required by the LGPD, with details on the nature of the data involved and the measures taken.
The LGPD grants you, as the data subject whose personal data is processed by the ad777, a set of rights that may be exercised at any time through the contact channel indicated in section 13 of this policy:
| Right | What this means in practice |
|---|---|
| Confirmation and Access | Find out whether ad777 processes your data and access a full copy of the information we hold about you, in a readable format. |
| Correction | Request the update or correction of inaccurate, outdated, or incomplete data in your profile. |
| Anonymization or Blocking | Request that unnecessary or excessively processed data be anonymized, blocked, or deleted. |
| Portability | Receive your personal data in a structured, interoperable format for transfer to another controller, under the terms regulated by the ANPD. |
| Deletion | Request the deletion of personal data processed on the basis of your consent. Data required to fulfill legal obligations is retained for the minimum period prescribed by law. |
| Withdrawal of Consent | Withdraw consent given for promotional communications or personalization at any time, without penalty. Withdrawal does not affect processing carried out before the request. |
| Information on Data Sharing | Know which public and private entities ad777 shares your data with. |
| Objection | Object to processing based on legitimate interest, if you believe your fundamental rights outweigh the operator's interest. |
To exercise any of these rights, submit your request to privacidade@ad777.cash or use the form available in the help center. The ad777 will respond within 15 calendar days, as provided by the LGPD. Complex requests may require additional time, with prior notice given to the requester.
The ad777 retains your personal data for as long as necessary for each purpose. Retention periods are defined based on applicable legal, regulatory, and operational obligations:
Once the applicable retention period expires, your data is securely deleted or irreversibly anonymized, in line with data disposal best practices.
The ad777 is a betting platform intended exclusively for adults aged 18 and over. Registration and use of the platform by anyone under 18 is strictly prohibited.
The ad777 does not intentionally collect personal data from minors. If we identify that an account was created by someone under 18, the account will be closed immediately, any deposited balance will be refunded, and all data will be deleted, except for information required for incident prevention and recordkeeping purposes.
If you are a parent or legal guardian and have reason to believe that a minor has used the platform ad777, please contact support immediately at privacidade@ad777.cash. We will treat the matter as a priority.
Some of the infrastructure and technology partners of the ad777 — such as cloud hosting providers and gaming technology vendors — may process data on servers located outside Brazil. When this occurs, the ad777 ensures that the transfer meets one of the following requirements under the LGPD:
The ad777 maintains a record of all international data transfers and can provide information about specific destinations upon request to the DPO.
The ad777 may update this Privacy Policy periodically to reflect changes in legislation, our data processing practices, or new platform features. The date of the last update is always shown at the top of this document.
Material changes — those that broaden the scope of data processing, introduce new purposes, or affect your rights — will be communicated by email at least 7 (seven) calendar days before taking effect. Changes that require new consent-based processing will only take effect after your explicit acceptance.
The version in effect is always the one published on this page. We recommend reviewing this policy periodically, especially after receiving update notifications.
To exercise your data subject rights, ask questions about this policy, or report any concern related to the processing of your personal data by the ad777, use the channels below:
For formal data subject rights requests (access, correction, deletion, portability) and LGPD-related matters.
privacidade@ad777.cashFor quick questions about privacy, account settings, and communication preferences. Available 24/7 in Portuguese.
Live chat — ad777.cashFor questions about your account, transactions, and platform use involving personal data.
suporte@ad777.cashIf you are not satisfied with our response, you may file a complaint with Brazil's National Data Protection Authority (ANPD).
gov.br/anpdThe ad777 commits to responding to all personal data requests within 15 calendar days. For requests requiring more in-depth review, we will communicate the reason for the extended timeline before the initial deadline expires.
In Practice
Privacy is not just a set of legal clauses — it is a practice that must be reflected in every detail of our operation. The ad777 built its internal processes with privacy in mind from the ground up, not as an afterthought added after the fact. This makes a real difference for you as a user.
When you make a deposit via Pix on the ad777, the Pix key is used solely to process the transaction and confirm it in your account. It is not stored indefinitely or used for any other purpose — only to facilitate future withdrawals to the same key, which is expected and necessary for the service to function. The same applies to credit card data: the ad777 does not store your full card number. That data is held by the certified payment gateway, which has its own security and financial industry compliance obligations.
The bets you place on Brasileirão, Libertadores, UFC, or e-sports are recorded in your betting history — this is necessary so you can track your results, so the platform can calculate winnings correctly, and so any disputes over bet settlement can be resolved. This history is not shared with third parties for marketing purposes or behavioral analysis outside the ad777. When technology partners process this data to keep the platform running, they are contractually prohibited from using it for any other purpose.
The identity verification process (KYC) is arguably when the most sensitive data is collected — identity documents, proof of address, selfies with ID. The ad777 acknowledges that requesting this information requires user trust, and therefore handles these documents with particularly strict controls: access is limited to a minimal team, storage uses strong encryption, and secure deletion is applied after the legally required retention period. KYC documents are never shared with business partners — only with regulatory authorities when required by law.
The personalization of the experience on the ad777 — such as showing Brazilian UFC fights to users who frequently bet on MMA, or highlighting Brasileirão matches for football fans — is handled internally based on your usage history. We do not sell or transfer this behavioral profile to external advertising networks. You will not see betting ads following you around the internet because you used the ad777.
For users who activate responsible gambling tools — such as deposit limits or self-exclusion — that control data is handled with extra care. Activating a self-exclusion on the ad777, for example, is recorded in a way that cannot be reversed by standard support — it requires a specific process with a cooling-off period to protect the user. Responsible gambling data is retained even after account closure to ensure the protection cannot be bypassed simply by creating a new account.
If you have any question not covered by this policy — or if you would like to understand how a specific piece of data you provided is being used — the direct channel with the Data Protection Officer of the ad777 is available by email at privacidade@ad777.cash. Our team responds in Portuguese, within the legally required timeframe, without generic or automated replies to matters that deserve individual attention.
This Privacy Policy is in accordance with the General Data Protection Law (LGPD – Law No. 13,709/2018). To exercise your data subject rights, withdraw consent, or submit any personal data request, please contact us at privacidade@ad777.cash. For general questions about the platform, visit our Terms and Conditions.
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Minimum deposit R$ 20.00 via Pix · +18 · Data protected under the LGPD · Betting involves risk
Betting is entertainment — and it should stay that way. The ad777 provides control tools such as deposit limits, session cooldowns, and self-exclusion. If you notice that gambling is affecting your daily life or finances, please seek support. Visit our Responsible Gambling. Platform prohibited for users under 18.